Being a community manager in South Africa in 2014 isn’t the easiest thing in the sense that a lot of people still look at me blankly and ask if people really pay me to be on Facebook. Being a community manager in 2010? Even blanker stares, at least it’s now a searchable job on LinkedIn.
Online reputation building is a big deal, for brands and for people. I find it all really interesting and I really believe the root of it all is storytelling. Gary Vaynerchuck also does and his new book on How To Tell Your Story in 2014 (the right way) is on its way to my eyeballs from Kalahari.com.
I can’t wait to read it. For a sneak peek, check this out.