During my preparation to speak at CEW this week I sent my slide deck to Paul for his thoughts. He was really encouraging and I mentioned that I’d been concerned it was not highbrow enough. Paul’s reply? People want human and real, not highbrow.
And of course he’s right. I’m not sure how long it will take to get this into the very deepest part of my brain. It is so tempting to make what one does sound like rocket science for the sake of oohs and ahhs and a sense of self-importance.
But actually people respond a lot better when we’re just human. It requires security and a freedom from the need to bamboozle but it’s definitely the better way. I’m thankful to work with people who get this.