Born and bred in Cape Town, I live in London and currently helping to grow Names & Faces – previously at Automattic (2014-2019) and Yuppiechef (2010-2014).

I have always loved reading, writing and words and magically turned this into a career after studying Psychology and English.

I am fascinated by what makes people take action and become loyal.

I am mildly addicted to Coca-Cola and the smell of petrol.

My blog is a mixture of work thoughts, creative writing and reports on adventures and things I see in the world.

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