Content strategy & execution

In my roles at Yuppiechef, WooCommerce and Names & Faces, I contributed to content strategy and execution. This included experience in:

  • Developing a content strategy to meet specific business objectives – including landing pages, white papers, infographics, help centre articles, product documentation, and blog posts
  • Keyword research and SEO
  • Developing a matrix to prioritise articles against business objectives
  • Finding, briefing, and managing freelance writers
  • Writing full articles myself – including long form pieces, case studies, product launch posts, and other strategic articles
  • Distributing content via social and paid media
  • Developing content KPIs and measuring performance in Google Analytics

When it comes to content creation, planning and distribution, I have experience with WordPress, Webflow, Hubspot, CoSchedule, Buffer, Mailchimp and Hootsuite.

If you’re needing to get the content engine of your business firing – or uncertain whether it’s the right next focus for your business – holler back.

Example of content strategy & execution:

WooCommerce customer success stories: Whilst as WooCommerce, I regularly interviewed customers and wrote up stories to showcase our platform and products and drive extension sales.

I also created 10 x customer stories for Names & Faces and worked with our designer to create a custom page to house them on the website. These drove our CVR up by 2X in our Linkedin retargeting campaigns.