It’s vital to talk to our customers and users but often something that falls to the wayside. I saw this happen on repeat whilst at WooCommerce and Names & Faces – we wanted to talk to people but it wasn’t anyone’s single focus.

This service includes:

• Working with you to build a call script
• Booking time with users from segments of interest
• Recording and writing up sessions
• Identifying and visualising patterns and clusters
• Sharing actionable insights
• Where relevant, leveraging the responses to create strategic content

Ideally this is something that becomes part of the DNA of your business. After I run it for a few months, the ideal scenario is that someone internal is trained up to take over and I bid you farewell.