Learnings from a borrowed chihuahua about eCommerce marketing

I wrote a post for the Woo blog about the impact and opportunity of the sharing economy for eCommerce, inspired largely by my experience of borrowing Brigitte through Borrow my doggy in London:

“Towards the end of last year I happened upon a massive traffic jam caused by cab drivers who’d climbed out of their vehicles to gridlock central London protesting Uber. Similar protests took place in France and mostly recently in Indonesia. Why the fuss?

Disruption by the sharing economy.

You can rue the day someone bumps you out of the market with their great idea, but you can’t stop them by simply shaking a fist.

A shift in societal values and advances in technology birthed this new way of doing business, and it’s shaking up established practices. The teenage tech wizards with their laptops and bright ideas are coming, and no one can afford to sit back and smile derisively.”
Read the full article.

Rock-climbing, zipping and running in Whistler

We’re in Whistler for Automatic’s grand meetup and it has been great. The past 24 hours have been particularly active…

Yesterday started with a gentle yoga class, about ten of us greeting the morning and snow-capped mountains with some downwards dogs and creaking knees. This oiled me up well for the next activity – which was pretty much rock climbing!

The Via Ferrata was one of the activities we could sign up for, and boy am I glad I did. We took the gondola up towards Whistler peak, walked to the base and then clipped onto cables as we scaled the rock face. It was a slightly scary but exhilarating hour’s climb – and it snowed while we were on our way up! Continue reading “Rock-climbing, zipping and running in Whistler”

“Do you want to help me?”

Today I took a train to Pisa. It was raining hard in Florence and from the looks of things it might be a little drier in the region of the leaning tower.

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Installed in good time in a window seat, snacks at the ready, off we rolled with a long tunnel making way for country scenes. Hay bales in green fields, cement bridges, yellow fields with yellow brick Tuscan houses, silver streaks reflecting skies above and trees like sentries along hilly rises. Continue reading ““Do you want to help me?””

Do colour co-ordinated folders for phone apps save time?

A little while ago it occurred to me that I spend quite a lot of time flicking around my iPhone or staring at the screen looking for apps in the sea of dots that are my selection.

I had put them in folders by function (banking, travel, random, random II etc) but then wondered: would arranging them by color make a difference in my location speed?

I guess it was a little test of whether my brain was best guided by color. Also I thought it would probably look nice. And I was bored on the bus. So I tried it. Continue reading “Do colour co-ordinated folders for phone apps save time?”