The day I graduated from marketing college I started working fulltime and didn’t stop for nearly 15 years. In 2020, I decided to offer my breadth of strategic and execution skills on a consulting basis. This allows more time to smell the roses.

I am currently Head of Marketing at Names & Faces and previously worked across channels and marketing disciplines in roles at Automattic (2014-2019), Yuppiechef (2010-2014), Mielie (2007-2020) and FCB (2007).

Born and bred in Cape Town and based in London, I studied Psychology and English at the University of Cape Town – and very nearly stuck around to do a masters in Behaviour Psychology! – then after a postgrad year at Red & Yellow, found my way into marketing. Understanding what makes people tick is my passion. I also run two side projects: fajrbeirut.com and watermark.cards.

Outside of work you’ll find me running, reading, writing poetry, travelling, and looking after other people’s dogs.