Learnings from a borrowed chihuahua about eCommerce marketing

I wrote a post for the Woo blog about the impact and opportunity of the sharing economy for eCommerce, inspired largely by my experience of borrowing Brigitte through Borrow my doggy in London:

“Towards the end of last year I happened upon a massive traffic jam caused by cab drivers who’d climbed out of their vehicles to gridlock central London protesting Uber. Similar protests took place in France and mostly recently in Indonesia. Why the fuss?

Disruption by the sharing economy.

You can rue the day someone bumps you out of the market with their great idea, but you can’t stop them by simply shaking a fist.

A shift in societal values and advances in technology birthed this new way of doing business, and it’s shaking up established practices. The teenage tech wizards with their laptops and bright ideas are coming, and no one can afford to sit back and smile derisively.”
Read the full article.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s