Customer stories aren’t just nice ideas: they convert better in remarketing

In my roles at both WooCommerce and Names & Faces, I’ve been responsible for customer stories. The process of writing them sparks joy and they add demonstrable marketing value.

Why write customer stories?

For one, I love talking to customers: hearing and capturing their needs and concerns and relaying them back to the product and/or customer success teams.

People with skin in the game – i.e. active users of the product – will always tell you honestly about product blindspots. It’s so easy to lose touch with customers and their pain points when you don’t work within the customer success division.

Continue reading