In my roles at both WooCommerce and Names & Faces, I’ve been responsible for customer stories. The process of writing them sparks joy and they add demonstrable marketing value.

Why write customer stories?

For one, I love talking to customers: hearing and capturing their needs and concerns and relaying them back to the product and/or customer success teams.

People with skin in the game – i.e. active users of the product – will always tell you honestly about product blindspots. It’s so easy to lose touch with customers and their pain points when you don’t work within the customer success division.