I was delighted to be invited to join a panel at the B2B Marketing Festival on 7 June, 2022 alongside some marketers I greatly admire. In preparation, we agreed to jot down thoughts on a couple of questions and mine are below, mostly for my own records, but equally for anyone out there.
A little while ago it occurred to me that I spend quite a lot of time flicking around my iPhone or staring at the screen looking for apps in the sea of dots that are my selection.
I had put them in folders by function (banking, travel, random, random II etc) but then wondered: would arranging them by color make a difference in my location speed?
I guess it was a little test of whether my brain was best guided by color. Also I thought it would probably look nice. And I was bored on the bus. So I tried it. Continue reading
Yes it’s been my job for over six years, which is perhaps why it feels even more significant to have given up social media for lent. Some work-related bits I will need to crack on with, but for 40 days I’m closing the door on personal Facebook, Twitter and Instagram. Continue reading
I have to admit that when a troll pipes up at WooThemes on social media, I get kind of excited. It’s not that I look forward to it – that would be insane – it’s just that each one presents such a fascinating opportunity. Trolls are my teachers. Whether harbingers of inconvenient truths or nutters picking fights over nothing, they don’t half make life, well, life-y.
One of the things I strongly believe in when it comes to building rapport with customers online and over social media is have a strong brand voice. And when I say strong, it is an obsession.
