Putting some money behind native ads was one of initiatives I cooked up for raising awareness about Names & Faces over the summer. After exploratory calls with a couple, we decided to try Taboola.
Their proposition is that you can ‘reach your customers on the websites they love’. We had a little help from the sales rep and account manager but with the option we chose it was mostly up to us to set everything up.
Continue readingAfter nearly five years at WooCommerce, I’m moving on from Automattic to join Names & Faces as Head of Marketing.
Names & Faces solves a problem experienced by everyone from the CEO to the intern. How do I get to know the people around me, get context for where they fit in & get in touch when I need to?
I’ve followed their journey from first iterations – when Paul and I worked together at Yuppiechef – to setting up their first office in Cape Town to graduating from Y Combinator last year, and am excited to dive in and be part of the story.
Continue readingtldr: On July 8 the first do_action charity hackathon outside of South Africa took place in Beirut. 30+ volunteers gathered, 3 charities got new websites (90%) completed and Nabeel and I had an unforgettable time as the co-organisers. Total cost approx $250.
On January 19th this year I pinged an Automattic colleague, Nabeel on Slack with an idea:
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I wrote a post for the Woo blog about the impact and opportunity of the sharing economy for eCommerce, inspired largely by my experience of borrowing Brigitte through Borrow my doggy in London:
“Towards the end of last year I happened upon a massive traffic jam caused by cab drivers who’d climbed out of their vehicles to gridlock central London protesting Uber. Similar protests took place in France and mostly recently in Indonesia. Why the fuss?
Disruption by the sharing economy.
You can rue the day someone bumps you out of the market with their great idea, but you can’t stop them by simply shaking a fist.
A shift in societal values and advances in technology birthed this new way of doing business, and it’s shaking up established practices. The teenage tech wizards with their laptops and bright ideas are coming, and no one can afford to sit back and smile derisively.”
Read the full article.
A little while ago it occurred to me that I spend quite a lot of time flicking around my iPhone or staring at the screen looking for apps in the sea of dots that are my selection.
I had put them in folders by function (banking, travel, random, random II etc) but then wondered: would arranging them by color make a difference in my location speed?
I guess it was a little test of whether my brain was best guided by color. Also I thought it would probably look nice. And I was bored on the bus. So I tried it. Continue reading