Yes it’s been my job for over six years, which is perhaps why it feels even more significant to have given up social media for lent. Some work-related bits I will need to crack on with, but for 40 days I’m closing the door on personal Facebook, Twitter and Instagram. Continue reading
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8 Tips For Loving Your Trolls
I have to admit that when a troll pipes up at WooThemes on social media, I get kind of excited. It’s not that I look forward to it – that would be insane – it’s just that each one presents such a fascinating opportunity. Trolls are my teachers. Whether harbingers of inconvenient truths or nutters picking fights over nothing, they don’t half make life, well, life-y.
The power of a strong eCommerce persona
One of the things I strongly believe in when it comes to building rapport with customers online and over social media is have a strong brand voice. And when I say strong, it is an obsession.
Making a splash with captions on Facebook
Something I love to do is concoct Facebook captions, especially for Yuppiechef. My brain loves the process of tweaking until they feel just right. It feels like being a word artist (read acrobat).
Caroline found a cute little picture of a goldfish wearing a shark fin that she pinned, and I loved it and wanted to share it with the YC Facebook community but was a bit stumped over a caption. Rather than trying too hard and coming up with a lemon, I decided to ask them for their suggestions…
Over 500 comments came rolling in and the post got a pretty solid organic reach of 17k+. The winning caption was a quirky poem from Luke Solomon:
A scrawny young goldfish named Finn,
was perpetually teased for being thin.
Now his weight still decreases, but he wears a prosthesis
and so nobody dares say a thing!
Check out this blog post with the 7 x runner up captions here. People out there are funny, it sure pays to pick their brains sometimes.
Spreading some community love on Instagram
I love Instagramming for Yuppiechef. It is hands down one of my favourite job-things and from ridiculous staff antics behind-the-scenes of HQ to guinea pigs, us doing gym during lunch and kitchen loot – we sure have a mixed bag.
